Koel Colours Private Limited
KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. They are based out of Mumbai, India.
Business Goal
- Acquire competitive rankings in targeted, relevant markets.
- Increase brand awareness in a fragmented and competitive landscape.
- Increase campaign efficiency while growing overall campaign results.
Situation
KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. When the website was first developed, it was not SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
Strategy
- We started by identifying keywords and assigning the keywords to specific pages in the site.
- We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals.
- The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
- The greatest help came from our link-building team - adding high-quality inbound links every month.
Result
- Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company.
- We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "lake colours in India", "pharmaceutical colors manufacturers", "pharmaceutical dyes".
- The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.
| # | Keyword | Position | Ranked On | Search Engine | |
|---|---|---|---|---|---|
| 1 | organic pigments for cosmetics | 2 | First SERP | Google.com | |
| 2 | inorganic colours for food | 1 | First SERP | Google.com | |
| 3 | organic colours for pet food | 3 | First SERP | Google.com | |
| 4 | Liquid colours for sanitizer | 2 | First SERP | Google.com | |
| 5 | colours for sanitizer | 1 | First SERP | Google.com | |
| 6 | water soluble dyes | 3 | First SERP | Google.com | |
Ranking Screenshots
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