JKC General Trading Co.
Jaysinh Kumar & Company was established in 1954 as an importer and wholesaler of dates sourced from the Middle East. Today, they are a leading distributor of various types of dates that are packaged in our state-of-the-art packaging facility.
Business Goal
- Acquire competitive rankings in targeted, relevant markets.
- Increase brand awareness in a fragmented and competitive landscape.
- Increase campaign efficiency while growing overall campaign results.
Situation
- They were at the very bottom for the keywords related to their industries.
- Their website was not SEO optimized.
- Website crawling issues and slow-load time hindered their ranking.
Strategy
- We started by identifying keywords and assigning the keywords to specific pages on the site.
- We added new category pages to the websites to target keywords like Buy Khajur Online, Buy Fresh Dates in India, etc.
- The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
- The greatest help came from our link-building team - adding high-quality inbound links every month.
Result
- Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company.
- We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "Best quality Khajur", "Buy Fresh Dates in India", "Buy Khajur Online", etc.
- The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.
| # | Keyword | Position | Ranked On | Search Engine | |
|---|---|---|---|---|---|
| 1 | Buy Dates in Online | 7 | First SERP | Google.co.in | |
| 2 | Best Dates in India | 10 | First SERP | Google.co.in | |
| 3 | Buy Dubai Dates online | 5 | First SERP | Google.co.in | |
| 4 | Dates online India | 3 | First SERP | Google.co.in | |
| 5 | Best Quality Khajur | 1 | First SERP | Google.co.in | |
| 6 | Buy Falcon Dates Online | 1 | First SERP | Google.co.in | |
Ranking Screenshots
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