The internet today is no longer accessed from personal computers only. Technology has made our devices smaller and more convenient with each passing day. Smartphones and tablets are the new age of computer replacements, and it is not surprising that accessing the internet via these all-in-one devices is increasing every day. In this scenario, websites have to meet new challenges. The challenge is to make the website accessible and operative no matter from which device it is accessed. This implies that there is a need for websites to become more user-friendly by making them adaptable across all sorts of devices. Here is where responsive web design comes into play. Where a separate mobile site for a website had limited function ability, making it a responsive design means the viewer gets to see the same features of a website regardless of which device it is accessed from. A responsively designed website makes the website with all its features available on diverse devices.
Here are some of the reasons why you switch to responsive design:
1: Increased Web Access From Devices Other Than Desktops And Laptop Computers People using their mobiles and tablets for browsing the internet is on the rise. Your website should be able to cater to this increasing number of viewers accessing the net from devices other than traditional computers. It should also be ready for future updates. Making your website responsive would be beneficial in the long run.
2: Prospects Of Increased Sales If your website is not a responsive one, you will be losing out on many potential conversions. People not able to view all your site features in a nonresponsive mode will limit your chances of conversions. Marketing strategies for your responsive website will yield more as your target audience expands.
3: Saves Cost Your responsive website will enable you to manage it from a single platform. You will be free from the hassles of maintaining a separate mobile site with a separate domain. The focus will be on the design and outlay of a single website and will be concentrating on the update and optimization of your single website.
4: Reassessment Of Your Working On The Website When you have one website in hand to manage, you will ponder over and invest more time in the web design and layout. If you have a separate mobile website, there is not much scope for this and all you may focus on is the content keeping in mind the SEO. A responsive design helps you to offer all while increasing your SEO.
5: Providing Future SafeguardsA responsive web design makes your website ready for future updates and best placed among others at the present moment. Functional across multiple access platforms, these responsive websites are future-ready while saving you time and money. With so many pros for responsive websites, you should look for web designers offering responsive web design services if your website is not yet responsive. Responsive websites are the future for us.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.
