Search Engine Optimization (SEO) is like a tree covering several ranking factors that website owners need to work on to experience higher rankings. One of those factors is domain authority. It is a score ranging from 0-100. You can think of this score as your website's reputation or credibility in the eyes of search engines.
Due to this reason, you will see webmasters trying their best to uplift the domain authority of their site. If you also want to do so, continue reading this blog post until the end.
Domain Authority – A Brief Overview
Domain authority also known as “DA” is an SEO metric that was developed by Moz Inc. It is a score (0-100) that helps determine how likely it is to rank in the Search Engine Results Pages (SERP). So, the higher the DA score, the maximum chance that a website or its web pages can quickly experience a good rank in the Google results.
However, it is important to remember that Google has never officially acknowledged domain authority as its ranking factor. But still, it is widely recognized by SEO experts & webmasters throughout the world.
What is Considered a Good Domain Authority?
DA score between 50-60 is considered good. Whereas 40-50 is considered “Average” and a score above 60 is referred to as “Excellent.”
How to Calculate DA Score?
There is only one way through which the domain authority score of a website can be calculated, which is through online DA PA Checkers. These tools work on advanced APIs to quickly and accurately measure
In order to illustrate better, we checked the Domain Authority score of our site with a DA PA checker, and the results provided can be seen in the attachment below.
How to Effective Increase Domain Authority
There are numerous things that you can try in order to uplift the domain authority score of a website.
1. Focus on Creating & Publishing Quality Content:
We all know that search engines like Google prioritize quality content and reward it with a higher rank in the search results. So that users can take full benefit from it.
Obviously, when a site’s content is sitting in the top search, it will automatically receive backlinks from other domains, leading to an improved domain authority score. This is because backlinks act as a “Vote of Confidence” for websites.
Now, most of you may be wondering what exactly quality content is. It is a content that is:
- Informative: It efficiently addresses the reader's pain points, issues, problems, etc. by providing them with solutions or increasing their overall knowledge.
- Engaging: Quality content is always engaging and compelling to read, so that users don’t get bored while reading, and spend as much time as possible on the website.
- Readable: The content should be simple to understand for the targeted audience. So that they can have a strong understanding of the message your site wants to convey.
It is important to note that writing quality will require a strong knowledge of different topics, as well as decent writing skills. If you lack these, then there are multiple ways to go. One is to hire a professional content writer; although this will cost you but will be worth it. Besides this, you can make use of advanced AI writing tools to craft quality content on your own.
2. Build Backlinks:
As we already mentioned, quality web content will automatically acquire backlinks from other sites for improved domain authority score. However, to further quicken the score improvement process, you can also start building backlinks.
However, ensure the links are of high quality; means from relevant and reputable websites. Remember, one bad backlink can vanish your entire efforts to increase the DA score.
There are numerous methods or ways that can be taken to build quality backlinks; some of the most effective ones are discussed below.
- Guest Post: You can create and publish guest post articles (containing a link to your website or webpage) on other sites.
- Link Insertion: Here, you will request to place a link to your website from published content on another site. However, make sure the link placement is contextually appropriate. Otherwise, it can have a bad impact on your site performance including its domain authority.
- Build Forums & Profile Backlinks: Find relevant forums and engage in existing discussions while adding a link to your website in the message. Besides this, you can also build profiles against your website name on different reputable sites and social media platforms to attract search engine attention.
- Outreach expired domains: Finally, you can also reach out to expired domains with some link equity potential. Offer them fresh and valuable content by also adding your site backlink.
So, these are some of the effective ways that can be used for building backlinks. When your site has a strong backlink profile, its domain authority score will get a boost, leading to better rankings.
3. Work Technical SEO:
Working on website technical SEO can also prove beneficial in achieving a good DA score. Although, it will require taking care of a number of things that we have discussed below.
- Easy-to-navigate interface: Your website should have a simple-to-navigate design for both users and search engines. This way, crawlers can quickly find and index all the site pages for improved authority and rankings.
- Site Speed Optimization: You also need to work on improving the site loading speed. It should load under 2 seconds.
- Mobile responsiveness: This is a confirmed Google ranking factor; so, make sure all the site elements, buttons, images, etc. are perfectly loading on phones with proper formatting.
- Clear site structure: In the end, make sure all the pages on your website have a proper hierarchy and structure. This will also contribute to better crawling.
These are some of the things that you closely need to pay attention to when doing technical SEO. When all these are properly fine, the site's DA score and search rankings will automatically increase.
4. Improve On-Page SEO:
On-page refers to the activities that are done within a website to improve its visibility in the search rankings. It can also contribute to increasing the DA score if you follow the approach mentioned below.
Optimize web content for relevant keywords: It is necessary to load your content with relevant and high-volume keywords. Doing so will aid search engines in effective understanding and crawling. But do not add too many keywords, this will be considered an unethical act.
Add internal links: Do not forget to internet topics with different content pieces. This will also help in enhancing the site structure and ultimately its rankings. However, it is important to add internal links to only relevant pages.
Schema Implementation: To help search engines quickly understand and crawl your site and its content, you should add schema to blogs, FAQs, etc. The schema will provide more context to Google algorithms about the content.
In the end, it is recommended to implement or follow all these things at once to quickly achieve a good domain authority. Do expect to see results within a few days, instead be patient and keep working on the approaches discussed above.
Benefits of Having a Decent DA Score
Here are some of the most notable benefits of having a website with a good domain authority score.
1. Attract Maximum Traffic:
When a website has a higher domain authority, it will most likely dominate the search engine results. This way, it will attract a significant no. of organic traffic – the primary objective of every site on the internet.
The best thing is that the organic traffic the site attracts will be the users who are most likely to be interested in your content, and offerings, leading to maximum user engagement or conversion rates.
2. Competitor Advantage
Having a good DA score will definitely give your site a handsome advantage in the targeted market or niche over the competitors who are struggling with low authority scores. This will position your website as a trustworthy and credible source, giving you a long leg up in attracting potential visitors or customers.
3. Increased Partnership or Monetization Opportunities:
Finally, when you are established as an authority in the targeted market all because of a good DA score, there is a strong that people will approach you for paid partnerships. For instance, SEO bloggers or resellers may request you to publish guest posts or content in exchange for money.
Apart from this, monetization opportunities like Ads or affiliate marketing usually convert better on websites having good domain authority scores. This is because of higher search rankings.
So, these are a few notable benefits that your website may experience because of a good DA score.
Wrapping Up
Domain authority is a score from 0-100 that tells the ranking potential of a website. It greatly helps in boosting trust, credibility, ranking, organic traffic, etc. Due to all these benefits, it is considered essential to keep working on increasing the DA score as much as you can. In this article, we have multiple ways that you can consider taking in this regard.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.
